Direct Business Marketing : Business Administration Training : Business Management Club, Inc.

MARKETING AND SALES MANAGEMENT
CHECK POINT 91: DIRECT MARKETING

This Check Point Is Available By Subscription Only,
But You Can Still Check Out The Menu Below.

1.	what is direct marketing?
2.	what is telemarketing?
3.	the telemarketing room
4.	who are telemarketers?
5.	additional information about telemarketing
6.	direct mail marketing statisitcs
7.	advantages of direct mail marketing
8.	the 60-30-10 rule of direct mail marketing
9.	a checklist for direct mail marketers
10.	three big secrets of direct mail marketing
11.	guidelines for creating an effective direct mail piece
12.	how to make the reader open and read your letter first?
13.	additional tips on direct mail marketing
14.	the information super-library
15.	some statistics about the internet
16.	direct marketing opportunities online
17.	what is a website?
18.	steps in the website development process
19.	search engines
20.	social media online
21.	main directories and portals online
22.	two main online marketing methods
23.	search engine optimization
24.	four steps in the SEO process
25.	identify and select the most appropriate keywords
26.	optimize the website for organic search
27.	develop inbound links
28.	generate more inbound links on a continuous basis
29.	measure the SEO results and repeat the process
30.	website conversion improvement process
31.	“white hat” and “black hat” SEO
32.	additional information about SEO and google analytics
33.	pay-per-click programs
34.	the AMA code of ethics online
35.	additional information about the internet
36.	for serious business owners only
37.	the latest information online

DO I NEED TO KNOW THIS CHECK POINT?

Management Level	Yes	Optional
Level 1: I Am An MBA Student.	V
Level 2: I Am A Professional Manager In A Company.		V
Level 3: I Plan To Start A One-Person Business.	V
Level 4: We Plan To Start A Small Business Without Employees.	V
Level 5: I/We Plan To Start A Small Business With Employees.	V
Level 6: I Am A One-Person Business Owner.	V
Level 7: I Am A Small Business Owner With Employees.	V
Level 8: We Are Small Business Owners Without Employees.	V
Level 9: We Are Small Business Owners With Employees.	V
Level 10: I Am A Management Consultant Or A CPA.	V

1 The General Management Process (Overview)	5 Lean Management	9 Implementation Of Strategic Plans	13 The Organizing Process	17 The Leading Process
2 Entrepreneurship And Management Science	6 Business Environment And Organizational Culture	10 Management By Objectives	14 Organizational Departmentalization	18 Principles of Communication
3 Principles Of Decision Making	7 The Planning Process	11 Operational Planning	15 Management Structure	19 The Controlling Process
4 The Lean Business Engineering Method	8 Strategic Planning	12 Plan Of Management	16 Organizational Design And Development	20 Managerial Ethics

21 The Human Resources Management Process (Overview)	25 Employee Planning And Forecasting	29 Employee Orientation	33 Basic Job Compensation	37 Employee Career Management
22 Equal Employment Opportunity Laws	26 Employee Recruitment And Hiring	30 Employee Training	34 Financial Incentives	38 Labor-Management Relations
23 Job Analysis	27 Screening And Testing Of Applicants	31 Management Development	35 Employee Benefits	39 Employee Safety And Health
24 Job Descriptions And Job Specifications	28 Employment Interviews	32 Employee Motivation	36 Employee Performance Appraisal	40 Employee Conflict Management And Separation

41 The Financial Management Process (Overview)	45 Financial Performance Evaluation	49 Tax Strategies	53 Credit Control	57 Cost Accounting
42 Accounting Information	46 Operating Budget	50 Sources Of Capital	54 Inventory Management	58 Pricing Methods
43 Bookkeeping	47 Capital Expenditure Budget	51 Internal Control And Cash Management	55 Capital Assets Management	59 Management Accounting
44 Financial Statements	48 Cash Budget	52 Control of Purchases And Disbursements	56 Payroll Accounting	60 Integrated Financial Management

61 The Operations Management Process (Overview)	65 Product And Service Design And Standardization	69 Equipment Maintenance And Replacement	73 Material Requirements Planning	77 Kaizen
62 Classification Of Operational Activities	66 Process Design	70 Tool Control	74 Operations Control	78 Lean/Just-In-Time Methodology
63 Facility Design, Location, And Organization	67 Equipment Evaluation And Selection	71 Cost Estimating	75 Supply Chain And Material Management	79 Service Operations Management
64 The Design Office	68 Plant Layout	72 Operations Planning	76 Total Quality Management	80 Project And Contract Management

81 The Marketing Management Process (Overview)	85 Market Measurement And Forecasting	89 Promotional Strategies	93 The Sales Management Process (Overview)	97 Personal Selling
82 Buying Behavior	86 Marketing Strategies	90 Distribution Strategies	94 Sales Planning And Budgeting	98 Sales Force Compensation
83 Marketing Information And Research	87 Product Strategies	91 Direct Marketing	95 Sales Organization	99 Sales Force Management And Motivation
84 Target Marketing	88 Pricing Strategies	92 Marketing Planning	96 Sales Force Recruitment, Selection And Training	100 Sales Performance Evaluation And Control