MARKETING AND SALES MANAGEMENT
CHECK POINT 84: TARGET MARKETING

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1. what is target marketing?
2. market segmentation
3. market targeting
4. target markets
5. target markets coverage strategies
6. market positioning
7. the marketing mix
8. factors in the consumer market segmentation process
9. types of market segmentation in the consumer market
10. geographic segmentation
11. demographic segmentation
12. psychographic segmentation
13. behavioral segmentation
14. factors in the business market segmentation process
15. north american industry classification system
16. business classification based on size
17. business classification based on geographic location
18. composite profile
19. target marketing steps in the business market
20. advantages of the target marketing process
21. for serious business owners only
22. the latest information online
 

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